Rooted in Odisha, Built for India: A Founder’s Journey

Subrat Kar, Founder of MotorFloor and TrucksFloor, shares his founder journey of building a startup from Odisha and scaling it across India.

Starting outside the metros, Subrat reflects on turning regional insight into a strength, building close to customers, earning trust in fragmented real-economy markets, and solving practical problems before chasing scale. He will unpack lessons on operating with constraints, building distribution, and scaling sustainably without losing relevance on the ground.

This keynote offers grounded, real-world insights for founders building from emerging regions and aiming for India-wide scale.